How do Luxury Brands Leverage Korean Art in Marketing?
Kustosz-Lee Dominika Kustosz-Lee Dominika

How do Luxury Brands Leverage Korean Art in Marketing?

On 8 November 2023, I had the utmost pleasure of speaking at the Content Marketing Summit Seoul 2023, where I discussed examples of luxury brands such as Dior, Chanel, and Louis Vuitton leveraging Korean fine art for marketing initiatives.

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